Post by account_disabled on Dec 3, 2023 5:25:43 GMT
If the current crisis has finally convinced the most skeptical of the need to combine data and AI to better meet the expectations of their customers, marketers are also the first to express ethical reservations about this approach. Publication date :January 21, 2021 Flipboard Reddit Pinterest WhatsApp E-mail D-AIM, publisher of predictive and decision-making marketing software, presents its study on ethics and AI in relationship marketing.
Carried out by the D-AIM Institute, the study highlights a major lesson for the year 2021: marketers are in favor of the use of data to power AI but with a strict legal framework and respect for life Country Email List private! Do not sacrifice ethics on the altar of AI… The first lesson from this study is that while a large majority of the marketers surveyed are aware of the potential of artificial intelligence in terms of customer relations, they want above all a strict and clear legal framework to delimit the possible uses of the data.
46% of respondents believe that brands and their partners providing technological solutions must play a greater role in respecting the use of data with consumers who give their consent. And if 80% of marketers are ready to use navigation and purchasing behavior data , they are mainly against the use of the contents of conversations or personal emails for 82 and 78% of them respectively…
Carried out by the D-AIM Institute, the study highlights a major lesson for the year 2021: marketers are in favor of the use of data to power AI but with a strict legal framework and respect for life Country Email List private! Do not sacrifice ethics on the altar of AI… The first lesson from this study is that while a large majority of the marketers surveyed are aware of the potential of artificial intelligence in terms of customer relations, they want above all a strict and clear legal framework to delimit the possible uses of the data.
46% of respondents believe that brands and their partners providing technological solutions must play a greater role in respecting the use of data with consumers who give their consent. And if 80% of marketers are ready to use navigation and purchasing behavior data , they are mainly against the use of the contents of conversations or personal emails for 82 and 78% of them respectively…